The difference between a brand and a logo (and why you need a brand and not just a logo.)

How to create a catchy brand name and complementary tagline that'll attract your ideal followers or customers.

The #1 strategy for creating a niche statement (if you have a lot of ideas and get overwhelmed easily, my niche statement formula will help you get the clarity you need.)

How to map out your core brand attributes and unique selling (or serving) proposition with the branding basics workbook.

About the power of colors and how you can choose an inviting color scheme that'll attract your ideal audience.